Won Lee started his career as an entrepreneur, building a profitable business focused on the retail and distribution of high-end luxury fashion brands, while also growing his presence within the media, entertainment and art industry in his homeland of South Korea.
After countless success stories within his region, Won’s thirst for expanding his vision to a global scale prompted a move to the US, where he worked as a creative director/agent for various productions, including fashion shows, music videos, commercials, and many other projects working closely with IMG/WME, and ITB.
In addition to his production and management related career, Won also works with mega real estate and hospitality groups such as CBRE, Prodigy Network, and Soho House to name a few for co-working and hospitality facility launches domestically as well as internationally.
Thanks to his US success and creative vision, Won spotted the potential of the eyewear industry’s innovative monster brand, Gentle Monster, in its very first season, and he soon became its CEO/CCO. With his role at the brand, Won drove the sensational creative retail culture that only Gentle Monster can provide, and collaborated with renowned artists in its designs and campaigns. His most recognizable collaborations included those with Tilda Swinton, HBA, and Opening Ceremony; after significantly successful 6 years at Gentle Monster, Won has departed with the company to start a new creative journey.
Aside from being a successful businessman, he also has an excellent eye for arts and media where he successfully produced and is managing to this date, a Media/Light Art installation project at a futuristic botanic garden in Jeju island, South Korea. The exhibition is a $50M project where the art installations are spread over a 50-acre land, which includes artworks by Bruce Munro, Tom Fruin, Jen Lewin, Jean Pigozzi, Ja- son Krugman, and Byung Chan Lee. Recently having departed from his great success at Gentle Monster, Won looks forward to further exploring and elevating his vision.