Double W announces its investment in a new venture with Kaimin for its signature flamboyant-style lingerie line SLFF Kaimin Lingerie, which will debut to the public in March with a ground-breaking innovative launch.
KAIMIN is an eponymous, female-founded, high-tech women’s fashion label based in New York City, which promotes innovation and inclusivity, working with iconic artists, including Bjork, Lady Gaga, Nicki Minaj, Katy Perry, and many others. The part-South Korean, part-Japanese Kaimin founded the brand in 2016 together with her business partner Dmitri Pchelintsev.
Drawing inspiration from New York’s underground & street culture, while supporting various up-and-coming creatives, KAIMIN bridges social planes and empowers innovators across the spectrum. Kaimin’s futuristic designs use elements of subculture & punk to create a surreal demeanor that is still delicate & feminine. Gender boundaries are intentionally de-emphasized, allowing her signature love for abstraction & primeval sexuality to come to the fore in a playful way.
With the KAIMIN brand thoroughly being intertwined with the digital world, the brand leans heavily on technology in their work, including analytics as well as content and branding with digital art & AR/VR. KAIMIN utilizes state-ot-art and sustainable materials as well as leading-edge production techniques, experimenting with 3D-printing, laser cutting, etc.
All garments are made in New York with the utmost attention to detail and quality.