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“Clarins: New Name, New Beginning”

A subtle change offering a great impact.

Generally, when brands are developing an image and the experience associated with such an image, brands tend to change their visual presentation such as the logo, brand color, etc. We cannot agree more that visual communication is indeed important; however, one factor that the majority of brands neglect is verbal communication.

A brand experience begins from the second a customer reads the brand’s name. Instantly, people are already building a context around it. This is the reason why we are focusing on a transition of the pronunciation. Dedicating this event to symbolizing the transformation, will give a fresh image to the customers and shift its ambiance.

 

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